Overall Rating: 8.7 / 10 ⭐⭐⭐⭐
Thirty Years Serving Australia’s Defence Community
Most online stores selling military-themed products are resellers with a drop-ship catalogue and a logo. Military Shop is something different. The team has been supplying military, police and security organisations and their members for over 30 years, and it does not simply retail — it designs, manufactures, imports, distributes, wholesales and retails its own range.
That vertical integration is the single most important thing to understand about the business, because it explains everything else: why the licensing is authentic, why the medal mounting is done in-house by trained mounters, why organisations and units come here for custom merchandise, and why the catalogue runs from a $13.95 mug to a professionally mounted medal group.
Over $1 Million Donated to Veterans
Military Shop sits inside the BrandNet Group, which describes itself as one of Australia’s biggest private donors to military and service-linked charities. The numbers the company publishes are specific rather than vague:
- More than $1 million in direct funding donated to military and service-linked charities
- Thousands of hours given in support of organisations working with current and former serving members and their families
- Help for thousands of veteran organisations to raise millions of dollars for their own causes
- A dedicated fundraising range and support service for charity organisations
The banner across the top of the site puts it plainly — every purchase helps fund more of it. For a shopper choosing between two suppliers of the same commemorative pin, that is a genuinely meaningful tiebreaker, and it is the kind of claim a company only makes publicly if it can stand behind the figure. You can see the current range at the Military Shop store.
What Military Shop Actually Sells
The catalogue is broader than the name suggests. These are the main departments:
- Medals — replica medals, ribbon bars, mounting services, display frames and honour boards
- Tactical Gear — field gear, bags and cases, torches, boots and equipment
- Service Clothing — jackets, shirts, t-shirts, headwear and uniform accessories
- Gifts & Collectables — figurines, watches, jewellery, toys and commemorative pieces
- Drinkware — mugs, bar runners, coolers and flasks
- Organisation ranges — Army, Navy, Air Force, corps, regiments, ships, establishments and squadrons
- Gift vouchers and a printed military gift catalogue
Two current collections are worth singling out: the Army 125th Anniversary Collection and the Navy 125th Anniversary Collection, both marking 125 years of service since 1901. There are also long-running commemorative lines — Sands of Gallipoli, Purple Poppy, Poppy Impressions, Vietnam and Great War collections — that exist because this is a company built around remembrance rather than merchandise.
Real Prices From the Military Shop Catalogue
Pricing is the part most reviews skip. Here is what the shelf actually looks like, taken straight from the site:
- Navy – 125 Years For Our Nation woven patch — $9.95
- I Remember Red Poppy Mug — $13.95
- Army Limited-Edition Mug — $18.95
- Army – 125 Years For Our Nation Cap — $26.95
- Navy – 125 Years Limited-Edition T-Shirt — $34.95
- Contact Gear Beret (Navy, nylon band) — $34.95
- Navy silver-plated limited-edition medallion — $30.00
- Replica medals — from $12.25, rising with mounting options
- Brinyte HC01 tactical headlamp (1000 lumens) — $109.95
- Salomon XA Forces Mid GTX, ADF-approved boots — $339.95
That spread matters. It means the same store works for a $10 keepsake, a $35 gift and a $340 piece of field equipment, which is exactly why unit members and families keep coming back rather than shopping around.
Replica Medals and Professional Mounting: the Core Service
If Military Shop has one thing it does better than anyone else in Australia, this is it. The replica medals and mounting operation carries three claims the company puts front and centre: ADF compliant, veteran-trusted service, and 30+ years experience.
Replica medals exist for a practical reason. Originals are irreplaceable, and wearing them to a march or a funeral risks losing something that cannot be remade. Military Shop produces faithful reproductions in full-size and miniature, in durable materials, suitable for wear at official events — so the original stays safely in its box and the story still gets told. The service covers military, police, emergency services and corrective services.
- Common Medal Groups — pre-assembled and professionally mounted for WWI, WWII, Vietnam and modern service, ready to wear
- Medal Group Sets — matching full-size and miniature medals plus a ribbon bar in a protective case, bundled to save 10%
- Mounting your originals — careful remounting and restoration to official standards
- Unmounted medals — supplied with ribbons for anyone who prefers to assemble them personally
- Ribbon bars — custom or stocked options
- Display frames and honour boards — custom framing by the same medal mounters, using museum-grade materials
The phrase to hold onto is “mounted to official standards”. Order of wear is not a matter of taste — it is prescribed, and getting it wrong is the sort of thing a veteran notices immediately. Having the mounting done by a team that does it every day, in Australia, is the whole point of paying for the service instead of improvising.
The Rack Builder: Australia’s First Interactive Medal Builder
This is the feature that genuinely separates Military Shop from every other supplier, and it is free to use.
The Rack Builder lets you assemble a medal rack on screen before you spend anything. You search the medal database, add entitlements one at a time, and watch a live preview build in front of you — full-size medals and ribbon bar together. The system applies service-correct order of wear automatically, so the arrangement is right before it is ever mounted, and the finished rack is then precision mounted in Australia. It is powered by Medals of Australia.
For a family assembling a relative’s group from paperwork, or a serving member adding a new award to an existing rack, being able to see the result first removes the single biggest source of anxiety in the whole process. You can start building a rack here without committing to an order.
MagnaRack: a Pin-Free Australian Innovation
Traditional medal racks pin through the fabric of a jacket or blazer. The MagnaRack system, an Australian innovation stocked by Military Shop, replaces the pin with ultra-strong magnets — a secure hold with no holes in the garment. For anyone wearing a rack on good civilian clothing, or for family members wearing a relative’s medals on the right-hand side, it solves a small problem that has irritated people for decades.
Custom Logo Products, Wholesale and Unit Merchandise
Because Military Shop manufactures as well as retails, it handles work most stores cannot. The team specialises in branded products and event-based merchandise, and offers:
- Custom logo products for units, associations and organisations
- Wholesale accounts for resellers and organisation stores
- A dedicated fundraising range for charity organisations
- Corps, regiment, ship, establishment and squadron branded items across Army, Navy and Air Force
If you run a unit association or a veterans’ organisation and need 200 commemorative coins or a run of embroidered polos, this is the same supplier — not a separate trade channel you have to hunt for.
Buying From Military Shop: Shipping, Afterpay and Returns
The buying side is straightforward and the terms are published rather than buried.
- Shipping — primarily Australia Post, with Standard and Express options. Original medals, swords and some international orders ship via TNT or FedEx; TNT Road is available on specific items.
- International — available, subject to the destination country’s import rules; customs duties and taxes are the customer’s responsibility, so check local regulations before ordering.
- Afterpay — buy now and pay in 4 interest-free instalments over 6 weeks. New customers start on a lower spend limit that grows over time, and credit checks apply.
- Returns — 30 days from the invoice date for a refund, provided the item is in original packaging and like-new condition. Customised or custom-made items are excluded unless they arrive defective, in which case support needs to hear from you within 2 business days.
Those return terms are normal for a retailer that manufactures custom work, and worth reading before ordering a personalised piece. Everything else — mugs, clothing, field gear, stock medals — sits under the straightforward 30-day window. Current shipping options are shown at checkout on the Military Shop site.
What Customers Say
The testimonial wall on the site runs long, and the themes repeat rather than vary: fast dispatch and delivery, medal quality described as excellent, packaging that arrives intact, and pricing that reviewers consider fair for the standard of the item. A striking number of the comments are from repeat buyers who mention coming back for a second or third order, which for a store selling commemorative pieces is the metric that matters most.
Who Military Shop Is For
- Veterans and serving members who need replica medals, remounting, or a correctly ordered rack for a parade or a funeral
- Families and descendants assembling a relative’s medal group and wanting it framed or displayed properly
- Unit associations, RSLs and veterans’ organisations needing branded merchandise or a fundraising range
- Gift buyers looking for something authentic and licensed rather than generic souvenir stock
- Field and tactical users after ADF-approved boots, torches, bags and equipment from recognised brands
Verdict
Military Shop is not a novelty store with a military theme. It is a 30-year manufacturer and retailer built around remembrance, with an in-house medal mounting operation, an interactive rack builder no competitor matches, authentic licensed product, and a charitable record it puts a dollar figure against. The catalogue reaches from a $9.95 patch to a full framed honour board, and the same team handles both.
| Category | Assessment |
| Product range | 9 / 10 — medals, tactical gear, clothing, gifts, drinkware and organisation ranges under one roof |
| Medal services | 9.5 / 10 — ADF compliant, 30+ years, replicas, remounting, framing and DIY options |
| Technology | 9 / 10 — the interactive Rack Builder with live preview and service-correct order of wear |
| Authenticity | 9 / 10 — officially licensed product and Australian manufacturing |
| Value | 8.5 / 10 — entry points under $15, bundled medal sets save 10%, Afterpay available |
| Community impact | 9.5 / 10 — over $1 million donated to military and service-linked charities |
| Buying experience | 8 / 10 — Australia Post standard and express, international shipping, 30-day returns |
| Overall | 8.7 / 10 — Australia’s most complete source for authentic military product and medal work |
If you are shopping for a commemorative gift, a replacement medal set, or gear for the field, browse the full Military Shop range here — and know that the purchase feeds back into the veteran community.
Disclaimer
This review is based on publicly available information from the Military Shop website, published product pricing, stated policies and customer feedback available at the time of writing. Prices, stock availability, shipping options, promotional offers and collection ranges change over time and should be confirmed on the retailer’s own site before purchase. Medal entitlement, order of wear and mounting requirements vary by individual service record; customers should confirm their entitlements through official channels.
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